Hello, my name is Chris Duncan. I’m currently working as a Sr. Graphic Designer at SnugZ USA in Salt Lake City (well… maybe closer to West Jordan if you want to get technical), Utah. Here’s a little bit about me as a designer if your care to know. I promise to try and keep it short.
When You Don’t Know That You Don’t Know
I didn’t know I wanted to be a Graphic Designer until I was doing it. In fact, the possibility had never crossed my mind. But that first job of reworking thousands of vitamin labels, to make them FDA compliant, was where I first touched the thing I was meant to do. It is where I learned the importance maintaining consistency throughout a brand. Where I learned how to design around strict requirements outside my control. Where I learned about the printing process and how to get up at 2:00 am to do a press check. I’d had a lot of jobs at that point in my life, but none of them excited me like this. I was learning all sorts of new and exciting things. Each new experience only making me want to learn even more.
That was my entry into graphic design. Since then I have worked with so many great people on so many projects ranging from identity to websites to video and yes, even business forms (everyone has to fill them out – how can designers make them better?). Every project has been a privilege and a pain in its own way… but I don’t think I would ever take any of them back. Time always provides perspective and of course there are things that I would do different now because I’m human. And I’d like to think I’ve grown – professionally and personally.
It Never Ends and I’m Okay With That
I have discovered on my journey that I enjoy creating brand identity the most. It’s a discovery process where I get to learn a whole bunch of new things about an industry I usually know nothing about. Even when I think I know a business I end up surprised at what I didn’t know. I then get to take that information, dissect it and put it back together to tell a story and pass on ideas to other people. What’s not to like?
Without a doubt, part of being a good storyteller is knowing when to end the story and for this one, the time is now. Thanks for sticking it out. Please take a look around the rest of the site and let me know what you think. I welcome your critiques, comments and questions.
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