This project involved designing menu boards for an existing drive-thru shadow box as well as in-store boards. In the later stages of designing the menu, the client decided to use digital displays for the inside menu. I always cringe just a little bit when something like final delivery medium is changed mid-project, but in this case, providing digital files for the monitors proved to be quite easy.
Java Bean is a full service coffee shop in rural hometown Utah. They supply a basic tenet of urban living to the tiny town of Grantsville, Utah. This is a second (but not secondary) business for my clients who own American Burgers (Tooele and Grantsville).
Solutions & Insights
Clients that maintain visible price lists know that changing prices usually means that everything has to be printed over again. For small businesses, this can eat up an advertising budget in an instant.
To make the boards more flexible to change, we printed on translucent vinyl (think of a really big sticker) applied to Lexan sheets. An additional layer of UV pebble coat was applied to the top to help with sun-bleaching and provide a surface suitable for vinyl letters to be applied and still easily removed. The added benefit being that ultimately if the entire board must change the vinyl overlay can be peeled off and the Lexan underneath can be used again. Flexible and economical — perfect! The client was very happy with the solution and now any time we have to change a menu board (in any of her three restaurants) this is how we do it.
While I had previous experience with the backlit signs, I had never built files for televisions before. Fortunately, it wasn't the really big deal I thought it would be. The pricing was added back in (whoever thought up layers in design files deserves a beer), files were exported to jpg format (at 1080p) and saved on a usb thumb-drive that plugs right into the back of the monitors. This approach was taken because it was inexpensive and fast. The client can change to a programmed dynamic system at a later time if needed and is only out a few jpg images.